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Dinant Chemical of Central America S.A. of CV is born
Incursion in detergent manufacturing
Personal care products are developed
Market release of “Naturas” foods
Presents Yummies Snacks
Incursion in the Agricultural field
Dinant sells the Food and Home Care divisions to Unilever
Dinant aquires the brand Mazola
Dinant Corporation emerges, a company with worldwide reach
Dinant introduces in the market the food brand “Issima”
Launching of the Homecare line with the brands “Zixx” and “Suavissimo”
Dinant is positioned as one of the companies with the highest penetration in the region
Dinant introduces Kaori Aromatic Candles
Dinant celebrates 60 years
COVID-19 Health Emergency
Launch of Venza
Snacks Yummies ventures into international markets
With a share capital of $ 3,500 and the later achievement of a $ 175,000 loan, Miguel Facusse Barjum, on July 13, 1960, forms Dinant Chemical of Central America, for the manufacturing of soap, detergents, and cleaning products, under a contract with Procter & Gamble, American Home Products, Stepan Chemical Company, and Chemsearch Corporation.
With the acquired experience and supported on a group of Hondurans, it incurs in the market of home cleaning products, with the detergent brand “Doña Blanca” and “Audaz”, (1967); “Ganex” and “Supremo”, (1968); “Soberano” soap, (1969) for sale exclusively in Guatemala; “Xedex”, (1975) and “Magia Blanca” bleach, in 1986. Since 1966 it started with “Xedex” and “Unox” as specialized institutional products.
Under the name of the toilet soap “Ahora” Dinant Chemical incurs in the personal care product market, later, commercially releasing the toilet soaps “Le Gardien” and “Bontá”; for 1971, the toothpaste “Fresca” is commercialized.
Known for his perseverance and discipline, Miguel Facusse decides to widen his business and introduces itself for the first time in food business, with the brand “Naturas”, which sets a historical milestone, by changing the consumption habits in tomato derived products, which were canned through laminated packaging (Stand up Pouch), which besides extending the product’s life, it conserves its flavor, benefits the end consumer directly, by offering a more economic packaging. Additionally, “Naturas” tamales are developed for the nostalgic market in the USA, which maintains its whole flavor for up to two years.
With an industrial type deep frier à la chip cooker, with capacity for 175 pounds of fried product, and a plantain slicer, Dinant produces its first plantain chips that were cut in slices as large and rectangular bars.
With the cultivation of the Oil Palm, Dinant opens an oil extraction plant and invests in additional fields for the making of soaps, export of Grapefruit, tomatoes, and planting of plantains for Snacks.
After a long process, in March 2000, Miguel Facusse signs with the multinational Unilever, the sale of his creation brands: “Naturas”, of the Food division, and “Xedex”, “Xtra”, and “Unox” of the Home Care division. Dinant keeps the agricultural business and its Snacks division with sole presence for Honduras.
The Fats & Edible Oil business begins as Mazola is acquired, a commercial brand with renowned worldwide prestige.
In the year 2005, at 81 years of age, Miguel Facussé begins once again what he proudly calls a world class leading company, “Dinant Corporation”, a company which, added to its capacity to commercialize, abilities to innovate in products and ideas that represent real world novelties, have consolidated leadership and constant growth of the companies of the Dinant group.
Issima offers a wide culinary variety which includes tomato pastes and sauces, stir-frys, ketchup, instant soups, broths, and seasonings. Parallel to this, a new concept in hot sauces with the brand “Schilos” is proposed.
Dinant breaks in the Central American market with an impressive force, with: bleach and bleach gel, laundry soaps, disinfectants and clothes softeners, the latter under the name “Suavíssimo”.
With impressive strength in the Snacks, Foods, Home Care, Fats and Oils, and Agricultural business markets, Dinant is placed as one of the companies with greater penetration at a regional level, with presence in the Central American market, USA, and the Caribbean.
Kaori Candles – ‘fragrance’ in Japanese – embody an exquisite blend of botanical oils, including stearin extracted from 100% Honduran African palm fruit, ensuring superior performance. The array of scents offered, including Kaori Bouquet of Flowers, Vanilla, Lavender, Red Fruits, Apple-Cinnamon, and Luminous Woods, fill consumers’ favorite spaces with sensations and emotions.
Dinant stands as one of the most firmly established companies in the consumer goods market across Central America and the Dominican Republic. In 2020, with a commitment to quality products, strong brand identities, and a culture of continuous innovation, it reaffirmed its leadership position as it celebrated its 60th anniversary, transcending borders with its 100% Honduran-made products.
Dinant leverages its expertise and capacity to work closely with customers, suppliers, and governments to contribute to mitigating the devastating impacts of COVID-19 and hurricanes Eta and Iota. Since the onset of the COVID-19 pandemic, Dinant has been a force for good, aiding over 100,000 families in 71 communities throughout Honduras by providing 220,000 pounds of food, 40,000 liters of disinfectant products, and 59,000 bars of soap free of charge. Parallel efforts were undertaken in other countries across the region.
Dinant Ventures into the Personal Care Category with the Launch of its New Brand, Venza, Specializing in Antibacterial Soap and Skin Care. Venza introduces consumers to a wholly innovative, distinctive, and accessible product line, featuring fragrances designed to invigorate the senses and evoke unique emotions, including Oatmeal, Extreme Freshness, Aloe Vera, and Vitamin E. Venza Soap effectively eliminates 99.9% of bacteria, ensuring extreme freshness and complete protection.
Dinant consolidates its operations in the Yummies Snacks category in the export business to the United States, Belize, Spain, Palestine and Canada. This step represents the positioning of our global brands such as Zambos and Taqueritos, a significant advance in our vision of providing high quality products internationally.